A whimsical and slightly tipsy look at the week in pop culture, news, and life.
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A show about acting grown while being childish, and acting childish while being grown. Welcome to the Pinot Gallery. Your hosts Tabi and Zari are loud and wrong and there is nothing you can do about it. Join us as we navigate the existential crisis that is the post-teen apocalyptic wasteland affectionately known as our twenties. We've barely survived dating, higher education, and pop culture and are here to share stories of our bravery. Support this podcast: https://podcasters.spotify.com/po ...
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Open a bottle of pinot grigio or whip up an oat milk latte and relax with your host, Shannon McKinstrie, as she cuts through the obnoxious social media noise, answers all your burning questions, and shares exactly what’s working right now in real time. No more second-guessing, it’s time to level up your social media game the tried and true way…with good content.
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Join Tatiana, Jenna, and Arsi as they try a different wine every week and gossip about recent events.
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Start a Signature Series That People Keep Coming Back For
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Consider this your sign to start your own signature series that keeps your audience coming back for more. In this episode, we are going all in on how to start a signature series that makes your brand instantly recognizable and keeps followers coming back again and again. I’m using real-life examples to explore how creators are leveraging this type …
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Why You Want to Use the New Instagram Features
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Here's the deal, when Instagram launches something new, they want you to hop on it, and Instagram’s latest feature has been the boost for reach and engagement you’ve been looking for. If you’ve been struggling with converting non-followers into followers or felt disheartened by low engagement, I’ve got some fresh insights for you. I’m breaking down…
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Is Storytelling the Missing Piece in Your Content?
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Instagram has always been a storytelling app and in this episode we are going all in on why your content needs storytelling. Social media apps are meant for human connection and we're diving deep into the heart of what makes social media so engaging. I’m sharing actionable tips and real examples on how you can become a captivating storyteller, even…
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Make Your Content Pop by Knowing Why People Want to Buy
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Are you struggling with low engagement and reach on social media? Can't get your reels to convert viewers into followers? If you’re nodding yes, I've got you! In this episode, we're diving into the vital role of market research, because the biggest thing that you can do to create good content is figure out why people buy from you. We'll also explor…
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Boost Your Instagram Engagement With These Simple Strategies
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Today we're diving into the topic that’s on everyone's mind right now: engagement. If you've been feeling the pinch with your social media stats lately, you don’t want to miss this episode because I’m sharing actionable tips to give your content the boost it needs. From going live and collaborating with others to actively engaging with your audienc…
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Getting Your Audience to Care About Your Content
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Guess what time of year it is? It’s FALL content time! August is just the beginning of fall content on Instagram and we are about to dig into creating engaging content that will impress your audience. We’ll take a look at the reels going viral right now and what makes them so effective, so you can take these tips and create reels that your audience…
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SEO Strategies to Optimize Your Instagram Content
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Now that you have good content, it’s time to optimize it! In this episode we’re going all in on keywords, hashtags, and SEO. There's been a lot of buzz and even some fear-mongering about changes to hashtags and how they impact your reach. But don't worry, I'm here to set the record straight and give you some practical tips to optimize your Instagra…
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Convert Viewers to Followers with the “That’s Me” Reel
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There is a particular reel that I swear by, one that not only brings in views, but actually converts to followers. I call it the “That’s Me” reel, meaning when your people see it, they literally go, “That's me. I am their person. I need that.” In this episode, I’ll guide you through the exact steps of this game-changing formula that have helped my …
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The 4 H’s Are the Only Content Pillars You Need for Reels
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If there is one thing I want this summer, it is for you to actually enjoy creating content on Instagram ...but I know a lot of you are feeling really stressed or drained when it comes to content. So, today we’re going back to basics with a refresher on the four pillars I teach all my clients. I'm breaking down each of the Four H’s (Helpful, Heard, …
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Turn a Simple Idea into a Reel People Will Love
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In this episode, we're unpacking the magic of creating reels with simple yet effective content ideas. Inspired by my own beach adventures, we're exploring the surprising benefits of going “rogue” when it comes to creating brand content and we'll discuss how giving your audience easy, relatable ideas can lead to viral content, even if it’s not direc…
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Overcome Social Media Overwhelm with Timeless Marketing Strategies
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What would I do if I was starting over at zero on social media? To start I would ignore all the fear tactics and conflicting advice that’s out there. Instead, I would take the time to observe and start to study what is actually working right now. Knowing your audience is key, the more you know them, the easier your content will flow. Let’s start cr…
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Create Content So Good it Works on Your Days Off
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Consider this the official summer episode. With summer in full swing, this episode is all about creating content that works for you, even on your days off. We’re talking about posting less this summer, how I prepare my own Instagram account for time away, and having fun with your content this summer. In this episode we’ll be covering: Strategically…
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Why Creating Specific Content Leads to Higher Engagement
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In a recent Reels Lab Q&A, I walked my students through several reels that are going viral right now. They left with so many new ideas, I thought I'd share some of those reels with you. I’m also going to address the misleading reels that “Instagram Coaches” are sharing right now. We’ll discuss the pitfalls of clickbait tactics and why ethical, spec…
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What You Really Need to Know About Writing Instagram Captions
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If you’ve been stressing about your Instagram captions, you need to hear this episode! No more wondering how long a caption should be, I’m sharing an easy to remember formula with all the essentials. We’re discussing hooks and how to use them, the importance of your call to action (especially if your goal is to grow and sell!) with helpful examples…
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Ditching the Toxic Advice on Instagram
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If you're feeling overwhelmed on Instagram, just know you're not the only one. It’s time to cut through the noise and bust some major social media myths that everyone is asking about. I’m calling out the biggest lies on Instagram right now (copy and pasting, editing and deleting, hashtags, and engaging with content outside your niche) and sharing t…
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Breaking the Rules of Instagram Marketing
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How well do you know your audience? When you're creating good content, you have to know your audience. You have to know what they'll find funny. You have to know what their worries are. What are they searching for on the Internet? You have to know them that well. You may have seen these gurus saying, you have to do this, you have to stop doing this…
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Turning Testimonials into Engaging Content for More Sales
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If you have been wanting to throw out Instagram, please don’t! I know we have seen some crazy shifts on Instagram lately, which means it’s more important than ever to create good content. So let's talk about creating the type of content that gets you sales, because I know you guys are here to make money. Creating testimonial content has nothing to …
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Flipping the Script on Educational Content
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I haven’t been feisty on the podcast yet, but today’s the day. I know you’ve probably heard the algorithm is changing again. Here’s the thing, it’s not that the algorithm is changing, it’s what works is changing, and what you need to know is that Instagram favors engagement. Let's take a peek at the Reels content we created at the Annual Social Squ…
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Creating Content That Starts a Conversation
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Let’s dive into what’s working right now on Instagram in May 2024. Here’s the deal, a lot of people are overthinking their content. So today, we’re going to chat about creating conversational content to bring people into your world and how to keep it simple. Did I mention this episode is coming to you from the Social Squad Society retreat in Savann…
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Relatability in Everyday Content with Instagram Stories and Reels
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It’s the end of April 2024 and creating relatable content has been on my mind all week. If you are struggling to post relatable content because you think your life is boring, nothing ever happens, or sharing your daily life just doesn’t come naturally to you, I need you to hear this: you’re not boring, the magic is in the mundane, friend! In this e…
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Selling a Lifestyle, Not Just a Product
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I just got back from my trip to Coachella, where my favorite beverage brand Poppi won marketing, hands down. I know a lot of you have been asking, “what is good content for products?” This episode is definitely for my product people, but if you’re a social media manager, web designer, realtor - anyone in the service industry, you’ll find this helpf…
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Create Shareable Content to Increase Your Reach with the 3 S’s
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It’s April 2024 and everyone is asking right now “how can I get my content to more non-followers?” For the majority of the people I’m talking to, non-follower reach is drastically down, and most of their content is going to their followers. If you are seeing this with your own content, this episode is for you! In this episode we’ll be covering: How…
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The Key to Creating Good Content for Social Media Growth
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One thing you should know is I am really passionate about marketing messaging AND helping people grow on social media. In this episode, I’m getting real about the ever-changing world of marketing and social media, and why being specific in your content is key to your success. So let'e get into what's working right now so you can start creating cont…
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Uncomplicating Social Media through Simple Content
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What I see doing really well on social media right now is simple content, in this episode we’re talking about how you might be overthinking your content and what you can do instead. I’m also sharing the four H's of content creation, with real examples of what I see working right now on Instagram, because keeping it simple really does connect with y…
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Strategies for Genuine and Engaging Social Media Content
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Is growing a business and marketing going to be a lot of work? Yes, of course it is! But what I want to do is make your life a whole lot easier by making the process as simple as possible. Stay tuned because I’m revealing exactly what I do to create good content, in less than five minutes. I want to help you create better content, so let’s dive in …
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Understanding and Meeting Your Audience's Emotional Needs
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What is your account to people? I really stopped to think about that for today’s episode as we explore the power of creating content that evokes feelings like comfort or relief. I’ll be sharing examples as we talk about the importance of knowing what your audience needs to hear, and how what works on one platform may not work on another. Alright, l…
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Welcome to Good Content with Shannon McKinstrie
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Do you ever miss the days where you actually enjoyed showing up on social media? If you’re ready to show up and promote your business without all the extra guesswork and overwhelm, you’re in the right place. Each week we’ll be talking about actionable ideas and strategies that are working right now, so you can actually have fun on social media whil…
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You Can't Sleep Here, This is a Starbucks
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"I'll bReATHe WhEn I'm dUnn!!" ~The Pinot Gallery is not a STEM Program~ Apologies in advance for Zari's fidget toy in the background. And for technical difficulties. We finna bouta get it together. Worry not, sweet Gallerias. Welcome to the Pinot Gallery. Your hosts Tabi and Zari are loud and wrong and there is nothing you can do about it. Join us…
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Hot Girl Summer Progress Report
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"I heard Tabi & Zari quit their podcast" We didn't quit, we're just air signs. Welcome to the Pinot Gallery. Your hosts Tabi and Zari are loud and wrong and there is nothing you can do about it. Join us as we navigate the existential crisis that is the post-teen apocalyptic wasteland affectionately known as our twenties. We've barely survived datin…
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Are You Plotting on Someone's Open Relationship??
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Hey, we have communication issues... Let's have a threesome!--- Send in a voice message: https://podcasters.spotify.com/pod/show/the-pinot-gallery/messageSupport this podcast: https://podcasters.spotify.com/pod/show/the-pinot-gallery/support
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Why Are You Obsessed With Demons??
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Queue existential crisis.Welcome back to the Pinot Gallery, a show about being grown and acting childish, or vice versa. Your hosts Tabi and Zari are still loud and wrong and there is nothing you can do about it.Also please (pls) don't take this seriously. We are 95% satire, 5% hyperbole.Follow TPG on Twitter @tpgpodFollow Tabi:IG & Twitter: tabiyo…
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Does 2018 Even Know Who You Are?
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Raise your hand if you felt personally victimized by 2018.Welcome back to the Pinot Gallery.Your hosts Tabi and Zari are still loud and wrong and there is nothing you can do about it.Also please (pls) don't take this seriously. We are 95% satire, 5% hyperbole.Follow TPG on Twitter @tpgpodFollow Tabi:IG & Twitter: tabiyonceFollow Zari:IG: zvri_Twitt…
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Take a shot every time Tabi says fornication.Welcome back to the Pinot Gallery.Your hosts Tabi and Zari are still loud and wrong and there is nothing you can do about it.Also please (pls) don't take this seriously. We are 95% satire, 5% hyperbole.Follow TPG on Twitter @tpgpodFollow Tabi:IG & Twitter: tabiyonceSpotify playlist:https://open.spotify.c…
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You Don't Wanna Ho In Front of Sojourner Truth??
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Ropes, belts, chains, collars...Welcome back to the Pinot Gallery.Your hosts Tabi and Zari are still loud and wrong and there is nothing you can do about it.Also please (pls) don't take this seriously. We are 95% satire, 5% hyperbole.Follow TPG on Twitter @tpgpodFollow Tabi:IG & Twitter: tabiyonceFollow Zari:IG: zvri_Twitter: @wstindiansavage--- Se…
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Henry VIII... what a bad bitch. Welcome to the Pinot Gallery. Your hosts Tabi and Zari are loud and wrong and there is nothing you can do about it. Also please (pls) don't take this seriously. We are 95% satire, 5% hyperbole. Follow TPG on Twitter @tpgpod Follow Tabi: IG & Twitter: tabiyonce Follow Zari: IG: zvri_ Twitter: @wstindiansavage --- Send…
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This week the ladies are joined by Dakota as they sip on Trader Joe's Honey Moon & discuss the Oscars and Marvel movies.
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This week the ladies are joined by their first male guest, Dakota! Join them as they sip on THE Rosé and talk Valentine’s Day and Amy Schumer’s wedding.
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This week the ladies sip on a nice white wine and talk Grammy Awards, Kim K's NSFW photos, and receive skin care routine tips from Arsi.
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EP 53 - Tide Pod Challenge and Flying to Detroit
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This week Mel and Branden talk about struggling with luggage on a flight to Detroit, and the Tide Pod Challenge. They also play a game called: Eat it or Beat it. Get your merchandise at:www.pinotandpop.comFollow the show on Twitter at:@pinotandpopBởi Orbital Event Production LLC
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This week the ladies are joined by the lovely Carolyn as they talk the SAG Awards red carpet and Princess Eugenie's royal engagement.
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Ep. 15 - Prophecy Sauvignon Blanc
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Join the ladies for an episode full of Kimye's new baby, Diet coke flavors, and Taylor Swift's End Game. All while sipping on some Sauvignon Blanc
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EP 52 - New Year in California and Drive In Theatres
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This week Branden and Mel talk about their holidays and enjoy some good old gossip about drive in movie theatres. Support the show by getting some merchandise! www.pinotandpop.comFollow the Show on Twitter@pinotandpopFind Branden:Snapchat: @thebrandenscottTwitter: @thebrandenscottYoutube: www.youtube.com/brandenscottstewartFind Mel:Snapchat: @melli…
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This week the ladies have a special guest! Huge shout-out to Megan for joining us in the studio today as we talk red carpet at the 2018 Golden Globe Awards and sip on some La Vieille Ferme. Follow us on all social Media @WineTimePod!
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Happy New Year! The ladies bring in 2018 sipping on Chardonnay, talk Coachella, and share New Year resolutions.
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This week Branden and Mel talk about underwear, get really drunk, and manage to record a show hungover. More atwww.pinotandpop.comBởi Orbital Event Production LLC
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The ladies give an honest review of the new Netflix Original "A Christmas Prince." Follow us on social media: @WineTimePod
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Ep 50 Whisper In Ya Panties And Getting Hickeys
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This week on the show we talk about about ghost sex, queefs, and hickeys. It's one of those shows, y'all. Follow the show on twitter @pinotandpophttp://www.twitter.com/pinotandpopGet merch atwww.pinotandpop.comPinot and Pop is a production of Orbital Event Production LLC. All opinions are that of the hosts and do not reflect on the company.…
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Join the ladies as they talk Christmas movies, Christmas songs, and Golden Globe noms.
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Join the ladies as they talk about Cosmo's 12 Saddest Celeb Breakups of 2017, a little Meghan Markle, a dash of Emily Ratajkowski, and Demi Lovato's newest music video featuring the handsome Jessie Williams. Follow us on social media: @WineTimePod
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This week Branden and Mel are joined by Ashley Budnik, who hosts our quiz on ladybugs.Want more fun? Follow us on twitter! @PinotandPopwww.twitter.com/pinotandpopPinot and Pop is sponsored by Godaddy, get 30% off at trygodaddy.com/pinotandpopGet show merchandise and learn more about the show!www.pinotandpop.comPinot and Pop is a production of Orbit…
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