Is Delayed Gratification Overrated? (Jacqueline Rifkin, PhD)

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Delayed gratification. When it comes to health, wellness and high performance, it’s the holy grail, right? Well, not so fast. Back in 1970, psychologist and Stanford professor Walter Mischel (‘mishel”) performed the marshmallow study. It purported to show that children who were able to delay gratification by choosing not to eat a marshmallow when left alone in a room in order to earn 2 marshmallows went on to garner greater success across a range of areas, including school and careers. It’s been a cornerstone concept for speakers, coaches and consultants for decades. But can it go too far? Today’s guest, Dr. Jacqueline Rifkin has spent her career answering that question, studying how we manage our resources, including time, money and even experiences. Her findings – which she recently shared in a fascinating Wall Street Journal article – may not exactly align with what you’ve been taught. Maybe there is a time and a place to eat that marshmallow afterall. We’ll talk about the other side of delayed gratification, the specialness spiral and more, and I think you’ll be surprised, and perhaps encouraged, by what she has to share.

Dr. Rifkin has her PhD in Marketing from Duke University and has done extensive work in both marketing and consumer research market. She is an assistant professor of marketing at Cornell University, teaching consumer behavior at both the undergrad and graduate levels.

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