64. Sherry Villanueva: The Business of Happiness

On The Pass

Starting any business requires your energy, enthusiasm, and passion for the space, but to catalyze its success, you also need a mission, vision, and business plan. Our next guest, Sherry Villanueva, was a first-time hospitality entrepreneur, but with a focused vision and mission, she’s been able to successfully grow a multifaceted restaurant and hotel company. The mission is simple: Make people happy.

Sherry is the founder and managing partner of Acme Hospitality and proudly serves as the owner and operator of an innovative collection of restaurants and historic hotels. If you’ve spent any time in Santa Barbara, we guarantee you’ve eaten, sipped on a fun cocktail, or enjoyed a glass of wine (or some combination of the three) at one of her spots like Loquita, The Lark, Santa Barbara Wine Collective, La Paloma Cafe, Lucky Penny, Helena Ave Bakery, and numerous others.

With over a decade in the business, Sherry and her team diversified their portfolio several years back, started Acme Lodging, and have since opened historic properties in Grass Valley, Nevada City, and the newly opened 1950’s mid-century modern Palm Springs hotel, Azure Sky.

Sherry discusses helping pioneer Santa Barbara’s Funk Zone, gives us a look into her creative process, and foreshadows what we can expect from her and her team in the years to come.

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