Chuyển sang chế độ ngoại tuyến với ứng dụng Player FM !
Jen Clinehens - The Consumer Psychology of the World’s Best Brands
Manage episode 362983936 series 1454631
Tune in to hear:
- What are some of the psychology principles that Costco gets right as a brand?
- Is it better to make customer onboarding super fluid and effortless or to make it a bit more arduous and engage with the "sunk cost fallacy?"
- What is the “pratfall effect” and how was it used with great effect by brands like Apple, KFC and Domino’s?
- What is the “cocktail party effect” and how can we use it to our advantage?
- What does Nike do particularly well and how do they induce a sense of artificial scarcity?
- How can your average person in a consulting or advice type role leverage this concept of scarcity?
- Who distilled Cialdini’s 7 Principles of Persuasion down to just 3 and how are these best applied in practice?
Compliance Code: 0963-OAS-4/5/2023
https://www.linkedin.com/in/jenclinehens
https://www.choicehacking.com
287 tập
Manage episode 362983936 series 1454631
Tune in to hear:
- What are some of the psychology principles that Costco gets right as a brand?
- Is it better to make customer onboarding super fluid and effortless or to make it a bit more arduous and engage with the "sunk cost fallacy?"
- What is the “pratfall effect” and how was it used with great effect by brands like Apple, KFC and Domino’s?
- What is the “cocktail party effect” and how can we use it to our advantage?
- What does Nike do particularly well and how do they induce a sense of artificial scarcity?
- How can your average person in a consulting or advice type role leverage this concept of scarcity?
- Who distilled Cialdini’s 7 Principles of Persuasion down to just 3 and how are these best applied in practice?
Compliance Code: 0963-OAS-4/5/2023
https://www.linkedin.com/in/jenclinehens
https://www.choicehacking.com
287 tập
Tất cả các tập
×Chào mừng bạn đến với Player FM!
Player FM đang quét trang web để tìm các podcast chất lượng cao cho bạn thưởng thức ngay bây giờ. Đây là ứng dụng podcast tốt nhất và hoạt động trên Android, iPhone và web. Đăng ký để đồng bộ các theo dõi trên tất cả thiết bị.