How to Structure Your Business Around Your "Special Sauce"

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“That became my mission… [give] people the foundations to build that joyful business that lights them up from the inside out, and not having it be all about success at all costs or making money at all costs.”

—Lianne Kim

Do you know what your special sauce is?

Your special sauce is the unique gift you bring to and build your business around. It’s also connected to your joy, which is the reason you started your business in the first place — to escape the 9 to 5, do what you love, and make more money.

Most importantly, you’re building your business to achieve the life and work balance that suits you.

It’s easy to lose sight of your why — and your joy — when you’re hustling to grow a successful business.
But have you truly succeeded as an entrepreneur if the journey and realizing your goals doesn’t bring you joy?

Lianne Kim is the host of the Business of Thinking Big podcast and the best-selling author of Building a Joyful Business.

She is founder of Mamas & Co., a transformative community of mama-entrepreneurs, and helps women grow their businesses by understanding how to market and sell themselves to earn more money and live their wildest dreams.

I am one of these women! After joining Mamas & Co., I signed up for Lianne’s A-Players Rapid Impact group coaching AND launched an online course with the help of her Launch Rookies program.

On this episode of Strategize Your Business Online, Lianne shares how you must use your gift — your special sauce — to strategize your business and lead a joyful life.

Press play to start building your joyful business today.

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌

✔ That you need to be clear on your goals before building your marketing strategy

✔ The benefits of shifting your marketing mindset from ‘selling’ to ‘sharing’ your gifts

✔ Why automation is key to building a joyful business
For more online marketing strategies to start implementing today, subscribe to the podcast (and rate and review).

Highlights:‌

01:20Lianne’s story

03:45Mamas & Co.

08:31Building a Joyful Business

11:36Declarations & decisions

17:18Special sauce

21:23Marketing strategy

26:23Lianne’s favourite social media platforms

30:41Hell to the no!

33:34Buy Lianne’s book — using my exclusive discount!

34:54Connect with Lianne
Links:‌

Get your copy of Building a Joyful Business — enter code DEE15 for 15% off a single copy

(1-year expiry from the air date July 2022): https://www.liannekim.com/book
Visit Lianne’s website: https://www.liannekim.com/

Connect with Lianne on Instagram: @liannekimcoach

Connect with Lianne on Facebook: @liannekimcoach

Mamas & Co. on Instagram: @mamasandco

Mamas & Co. on Facebook: @mamasandco

Work with me: http://www.deeboswellbuck.com

Stay Connected

https://www.linkedin.com/in/dee-boswell-buck

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