Stand Out and Elevate Your Brand Without Looking Like Everyone Else

Strategize Your Business Online with Dee Boswell-Buck

“I don’t want people to mute their voices and look like everyone else. We are all unique people and our businesses are unique, and I feel very strongly that we should have a unique voice — your images are part of that voice.”

—Trina Turl

Do your stock photos stand out AND speak to your audience?

If a picture is worth a thousand words, then the perfect stock photo is priceless.

However, limited-edition stock photos are definitely NOT free!

Small businesses and early-stage entrepreneurs are often unable to access high-quality or unique stock photos, resorting to using free stock photos available to millions of people.

When you look like everyone else, you greatly dilute your brand, mute your voice, AND you definitely don’t stand out online!

I’m joined on this episode of Strategize Your Business Online by the founder and principal photographer of Clio & Fox boutique, Trina Turl, who creates a-la-carte stock imagery and curated social media packages across the food, wellness, and professional service industries.

With over 20 years’ experience, Trina’s passion is elevating small businesses with her beautiful, limited-edition stock photos that not only amplify your brand — but bring it to life.

Clio & Fox’s unique stock photos are licensed for web-based applications — so they are super user-friendly — and can be used as a banner on your website, on social media, or on slide decks.

Each unique photo on the site is limited to 100 licences. You may be one in a million as a person, but you don’t want your stock photos — and your brand visibility — to be one in a million!

You have a unique voice and business, and investing in unique photos is essential to increase your visibility online. Why? Press play!
In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌

✔ The power of repurposing unique stock photos for maximum visibility online

✔ How to shop for limited-edition stock photos using your brand colours and aesthetic

✔ Why Google Ads is a great way to grow your business and reach a new audience

Subscribe to Strategize Your Business Online today, and don’t forget to rate and review the podcast!

Highlights:‌ ‌

01:25Welcome, Trina!

05:12Don’t dilute your brand

07:16Clio & Fox

08:04Client journey

10:09Shopping for photos

11:42Limited-edition photos

12:14Pandemic

14:18Marketing online

15:44User-friendly photos

17:36Clio & Fox / Paige Smith collection

19:26Connect with Trina

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Links:‌

Clio & Fox’s website: https://clioandfox.com/
Clio & Fox on Instagram: @cliofoxstock

Clio & Fox on Facebook: @clioandfox

Trina’s website: https://www.trinaphoto.com/

Reach out to Trina on Instagram: @trinaphoto

Connect with Trina on Facebook: @trinaphoto

Work with me: http://www.deeboswellbuck.com

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